Produkt mají v nabídce:
Decision-making for New Product Development in Small Businesses - Haropoulou, Mary (University of Western Sydney, Australia) a Smallman, Clive (Higher Education Leadership Institute, Australia)
Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice.