Produkt mají v nabídce:
Quantitative Models in Marketing Research - Franses, Philip Hans (Erasmus Universiteit Rotterdam) a Paap, Richard (Erasmus Universiteit Rotterdam)
This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.
