Produkt mají v nabídce:
Strategic Marketing Planning - Gilligan, Colin (Emeritus Professor, University of Sheffield, UK) a Wilson, Richard M.S. (Loughborough University, UK)
Concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. This title features a structure that offers a digest of the five principal dimensions of the strategic marketing planning process. It offers thinking in marketing and considers the changes it has undergone over the years.
