Produkt mají v nabídce:
Managing Services - Nankervis, Alan (Curtin University of Technology, Perth) a Miyamoto, Yuki (Curtin University of Technology, Perth) a Taylor, Ruth (Curtin University of Technology, Perth) a Milton-Smith, John (Curtin University of Technology, Perth)
This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises.
