Produkt mají v nabídce:
Concise Encyclopedia of Advertising - Stevens, Robert E (Southeastern Oklahoma State University, USA) a Loudon, David L a Clow, Kenneth E. (University of Louisiana at Monroe, USA) a Baack, Donald
Covers all terms and examines all aspects of advertising. Laid out in an easy to use alphabetical format which allows you to effortlessly access and understand the information.
