Produkt mají v nabídce:
Marketing Management for the Hospitality Industry - Reich, Allen Z. (Virginia Polytechnic Institute and State University)
The only advanced marketing textbook specifically focused on the hospitality industry... The time when you could run a hospitality business with nothing but a friendly smile and a strong work ethic has passed. Dining, lodging, and entertaining habits are changing rapidly as the information age revolutionizes the world economy.
