Produkt mají v nabídce:
Strategic Customer Management - Payne, Adrian (Professor, University of New South Wales, Sydney) a Frow, Pennie (Professor, University of Sydney)
The first textbook to integrate relationship marketing and CRM for a clear roadmap to excellent customer management. Its up-to-date coverage includes technological issues, digital marketing and social media. Current examples and case studies from around the world connect theory with global practice.
