Produkt mají v nabídce:
Readings in Advertising, Society, and Consumer Culture - Hovland, Roxanne a Wolburg, Joyce M. a Haley, Eric E.
Provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. This book begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising.
