Produkt mají v nabídce:
Global Strategic Management - Frynas, Jedrzej George (Professor of CSR and Strategic Management, Middlesex University Business School) a Mellahi, Kamel (Professor of Strategic Management, Warwick Business School, University of Warwick)
Global Strategic Management reveals how business managers secure competitive advantage and make effective decisions on a global scale. Core theories are supported by diverse real-world examples from international organizations, including Ikea, Google, and Walmart.
