Produkt mají v nabídce:
Best-Worst Scaling - Louviere, Jordan J. (University of South Australia) a Flynn, Terry N. (University of Western Sydney) a Marley, A. A. J. (University of Victoria, British Columbia)
This is the first systematic treatment of the theory and application of best-worst scaling (BWS), an emerging methodology in choice experiments. The three types of best-worst scaling are introduced and explored, and example applications and case studies illustrate how to implement, apply, and analyze the theory across many different disciplines.
