Produkt mají v nabídce:
Marketing Moves - Kotler, Philip a Jain, Dipak C. a Maesincee, Suvit
The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers.
