Produkt mají v nabídce:
Marketing 3.0 - Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL) a Kartajaya, Hermawan (MarkPlus Strategy Consulting) a Setiawan, Iwan (MarkPlus, Inc.)
Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
