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Marketing 4.0 - Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL) a Kartajaya, Hermawan (MarkPlus, Inc.) a Setiawan, Iwan (MarkPlus, Inc.)

Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.

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